Social media has been growing massively in 2010 in the UK. For more about this videohttp://www.simplyzesty.com/ Simply Zesty provides online PR and social media for brands and businesses in the United Kingdom

Why Use Twitter

There are many reasons to use Twitter, but here are my top three.

• Branding. The more others refer to you or “retweet” what you tweet, the greater your reach. Extend your brand by tweeting “retweetable” tweets.
• Communications. Twitter can be a powerful communications tool, particularly because of its potential to reach not just your own followers, but your followers’ followers and so on. Google  and other search engines are also including tweets in search results now.
• Community. By engaging your followers, you can begin to build a following, and join in conversations in meaningful ways.

Full 101 at http://webworkerdaily.com

This vids been doing the rounds of the net for the past couple of days. There are some amazing facts and figures that should make any social media skeptic change their mind. Having watched a similar video about Internet usage with the same music (I can’t find it now) It feels a bit cliche but nevertheless the figures are incredible.

http://techfluff.tv

The come-ons are everywhere-social media experts urging you to sign up now to unlock the secrets of social media success.

A typical example:

“Want to launch a revolutionary, buzz-building social media-based marketing campaign? You’re in the right place. As blog strategists, we develop revolutionary blog-based marketing programs and high-yield blog advertising campaigns that make marketing fun, generate great buzz, build your brand, and make you a respected part of the social media community.”

Indeed, there is no shortage of social media experts promising to help companies create killer social media campaigns that will rake in riches. They have sprouted up like dandelions.

And there’s the rub. A backlash has erupted against social media experts by those who see them as a growing horde of hustlers, pretenders, imposters, and charlatans.

The following sampling of headlines from across the Web reflects the ire and contempt being unleashed upon social media experts:

• “Invasion of the Social Media Experts”
• “What’s it take to be a social media expert? Not much, apparently”
• “Is There Really Such a Thing as a Social Media Expert”
• “Here an expert, there an expert…everywhere an expert”
• “Could Your Social Media “Expert” be a Fake?”
• “Will the real social media expert please stand up?”
• “You’re NOT a social media expert, you idiot”
• ” Social Media ‘Experts’ are the Cancer of Twitter (and Must Be Stopped)”
• “7 ways to spot a social media snake oil salesperson”
• “Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger”

Continues @ http://www.ciozone.com

Social-Media-Campaign - Gary Hayes

According to the Nielsen Company, the total minutes spent on social networking sites has jumped 83 percent every year. Total minutes spent on Facebook catapulted almost 700 percent (to 13.9 billion) in April 2009, compared with 1.7 billion minutes for the same period last year. Facebook ranks as the No. 1 social networking site, followed by MySpace, Blogger, Tagged, Twitter, MyYearbook, LiveJournal, LinkedIn, SlashKey and Gaia Online

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Corporate giants are losing power to communities of consumers–and your company can benefit.

When it comes to the evolution of the Web and of social media, keeping up seems like an impossible task for most business executives.  Nonetheless, keeping up is critically important in order to remain relevant.  The good news that I take away from a recent study by Forrester Research, is that the evolution of the “social Web” will help level the marketing playing field between large and small organizations.  The report was written by a Forrester senior analyst, Jeremiah Owyang, who, not so coincidentally, has a terrific blog, Web Strategy.

In the past, large companies had all the cards.  They had lots of money, lots of people and lots of intrusive but effective messaging.  In the old era of in-your-face marketing, corporate giants could control results in many cases by simply outspending smaller rivals.

Continues @ http://contentmarketingtoday.com

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