Social Media in the UK 2010

July 28, 2010 | in Social Media, Video | by admin

Social media has been growing massively in 2010 in the UK. For more about this videohttp://www.simplyzesty.com/ Simply Zesty provides online PR and social media for brands and businesses in the United Kingdom

Twitter 101

April 8, 2010 | in Marketing, Social Media | by admin

Why Use Twitter There are many reasons to use Twitter, but here are my top three. Branding. The more others refer to you or “retweet” what you tweet, the greater your reach. Extend your brand by tweeting “retweetable” tweets. Communications. Twitter can be a powerful communications tool, particularly because of its potential to reach not just your own followers, but your followers’ followers and so on. Google  and ...

Social Business By Design

September 21, 2009 | in Marketing, Social Media | by admin

Social Business By Design View more documents from David Armano.

Think Social Media is just a fad?

August 17, 2009 | in Social Media, Video | by admin

This vids been doing the rounds of the net for the past couple of days. There are some amazing facts and figures that should make any social media skeptic change their mind. Having watched a similar video about Internet usage with the same music (I can’t find it now) It feels a bit cliche but nevertheless the figures are incredible. http://techfluff.tv

Infighting in the IT department can lead to derailed projects

July 20, 2009 | in Marketing | by admin

Constructive debate is an important component in healthy organizational dynamics. However, once a decision is made, the whole group needs to get on board and forge ahead. An organization can’t afford to have an IT group mired in its own political quagmire. The CIO must make clear the organization priorities and insist that the whole of the group move toward that goal. Benny Sisko shares with you one story of IT infighting go...

Social Media Expert: No Experience Necessary

July 10, 2009 | in Marketing, Social Media | by admin

The come-ons are everywhere-social media experts urging you to sign up now to unlock the secrets of social media success. A typical example: “Want to launch a revolutionary, buzz-building social media-based marketing campaign? You’re in the right place. As blog strategists, we develop revolutionary blog-based marketing programs and high-yield blog advertising campaigns that make marketing fun, generate great buzz,...

Social Suicide (Part 1)

June 30, 2009 | in Social Media, Twitter | by admin

Social-Media-Campaign - Gary Hayes According to the Nielsen Company, the total minutes spent on social networking sites has jumped 83 percent every year. Total minutes spent on Facebook catapulted almost 700 percent (to 13.9 billion) in April 2009, compared with 1.7 billion minutes for the same period last year. Facebook ranks as the No. 1 social networking site, followed by MySpace, Blogger, Tagged, Twitter, MyYearbook, LiveJ...

10 ways to make your Web site design project go smoothly

June 25, 2009 | in General, Marketing | by admin

Politics, lack of planning, overlooked details, and poor prioritizing can compromise your Web design or redesign effort. Justin James offers a simple roadmap to lead your project to a successful conclusion. Time and time again, I have seen companies struggle with Web site design projects. Initial Web site design and redesigns of existing sites may each face a few different challenges, but overall, they are similar. My experi...

6 Steps to Valuable Internet Content (unabridged)

June 18, 2009 | in Marketing | by admin

Image by Wombatunderground1 via Flickr important notice: this is the unabridged version of a post first published onbnet.co.uk After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way to engage with customers (re ...

Small Companies Who Get Social Can Play with the Big Boys

June 17, 2009 | in Social Media | by admin

Corporate giants are losing power to communities of consumers–and your company can benefit. When it comes to the evolution of the Web and of social media, keeping up seems like an impossible task for most business executives.  Nonetheless, keeping up is critically important in order to remain relevant.  The good news that I take away from a recent study by Forrester Research, is that the evolution of the “social Web” ...